ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Wendy's Breakfast: A Triumph of Strategic Adaptation"
Episode Synopsis
In March 2020, Wendy's launched their biggest gamble—a $20 million breakfast program to challenge McDonald's dominance. Days later, the world shut down. Instead of retreating, they did something extraordinary. Discover how strategic adaptability, operational simplicity, and digital innovation transformed a potential catastrophe into breakfast success during the most challenging circumstances imaginable.
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