ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Competitor Obsession Blinds Companies to Customers"
Episode Synopsis
In 2006, a product demo played upside down in front of 2,000 employees. This wasn't just a tech glitch—it was the beginning of a multimillion-dollar lesson about what happens when you watch your competitor instead of your customer. The story of how obsessing over rivals makes you blind to the people who actually matter.
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