ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Corporate Personas: Faking It Till You Make It"
Episode Synopsis
From Virgin Atlantic's bold airline dreams to Theranos's dangerous deceptions, explore how companies walk the razor-thin line between aspirational branding and outright fraud. Discover when projecting confidence becomes reality—and when it becomes a corporate catastrophe that destroys billions and reputations.
More episodes of the podcast Business Built Right
The Press Release as Product Blueprint
18/10/2025
In God we trust