ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The Forgotten Power of User Rituals in Product Adoption"
Episode Synopsis
Why the most addictive products don't eliminate friction—they create it. Discover how companies like Apple, Peloton, and Spotify build unbreakable customer loyalty by designing rituals, not habits. A counterintuitive strategy that turns everyday products into meaningful experiences.
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