In this candid and thought-provoking episode of Build to Last, we sit down with serial entrepreneur Jean-François Rousseau (JF) for a wide-ranging conversation about building enduring businesses, navigating acquisitions, and the lessons only failure can teach.JF shares his remarkable journey—from being “forced” into entrepreneurship at 16 to building a portfolio of companies with over 100 employees. With a sharp eye for opportunity and a people-first approach to leadership, JF reveals the real challenges of scaling, exiting operations, and balancing multiple ventures. The conversation flows through hard-earned wisdom about letting go, building trust, and staying relentlessly focused on learning. If you’ve ever thought about buying a business, leading through change, or building a team that runs without you—this episode is a goldmine.🔗 Links and Resources MentionedConnect with Jean Francois on Linkedin - https://www.linkedin.com/in/jeanfrancoisrousseau/Entrepreneurs' Organization (EO) – A global peer network for entrepreneurs - https://eonetwork.orgWallace McCain Institute – An Atlantic Canadian Entrepreneurship peer group - www.wallacemccaininstitute.comHenry Mintzberg – Canadian academic and author known for work on business strategy - https://en.wikipedia.org/wiki/Henry_MintzbergWarren Rustand – Renowned leadership speaker and mentor - https://en.wikipedia.org/wiki/Warren_S._RustandEOS (Entrepreneurial Operating System) – A business management framework - https://www.eosworldwide.com/what-is-eosEMP Program (Entrepreneurial Masters Program) – A program for growth-minded business leaders - https://www.eoapac.com/upcoming-events/entrepreneurial-masters-program-empThe Hummingbird Project – Feature film JF worked on as a technical advisor - https://www.imdb.com/title/tt6866224/Crucial Conversations – Book on effective communication in high-stakes situations - https://cruciallearning.com/books/Jim Collins' Great by Choice – Business book on building enduring companies mentioning the concept of Return on Luck https://www.jimcollins.com/books/great-by-choice.htmlQuotes Worth Sharing“The worst thing I can do is believe I’m right. Always assume you’re wrong and try to prove otherwise.”“If I do one thing in a day—and it’s the right thing—that’s enough.”“You don’t need to be everywhere all the time. You just need to show up when it counts.”“Integration is more important than the price in any acquisition. If you lose the team, you’ve lost everything.”“Being vulnerable earns trust faster than being impressive ever will.”Breakdown with Timestamps10:00 – School vs. Real-World Learning -Degrees vs. the school of hard knocks14:00 – From One to Many: Building Multiple Companies24:00 – Letting Go to Scale Up Why hiring for leadership—not skills—made all the difference31:00 – Buying vs. Building Businesses The importance of understanding a seller’s true motivation40:00 – Due Diligence & Integration Lessons - What JF looks for (and avoids) in acquisitions45:00 – Leadership, Learning & Legacy - Prioritizing family, personal growth, and volunteering54:00 – Language, Culture, and Entrepreneurship in Quebec1:03:00 – Peer Groups & Entrepreneurial Loneliness - Why peer groups changed JF’s life1:24:00 – Partnership Wisdom - Lessons from good (and bad) business partners

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