Ryan Williams is Founder of Industry Threadworks and Archive 3PL, an apparel manufacturing company, and a warehousing fulfillment service, respectively. He is a former Navy SEAL who pursued the path of entrepreneurship with prior ventures in apparel and fitness equipment. In this conversation, we discuss what it’s like working with his wife as CEO, relationship dynamics in business, and what drove him to become a Navy SEAL and entrepreneur. We also talk about what he’s learned about leadership in the military versus in business, his framework for assessing new business ideas, and the business model of Industry Threadworks. Ryan also shares his feedback around starting an apparel brand, word of mouth marketing, and product innovation.Partners:JNGL ATHLETICO:  https://jnglathletico.com?sca_ref=5391573.ojJfvDfSXJ  Use code NICHOLSANDDIMEZ for 25% offHOSTAGE TAPE:  https://www.hostagetape.com/CHRIS28059 PURE HIMALAYAN SHILAJIT: https://www.purehimalayanshilajit.com/?ref=4021  Use code DIMEZ for 40% offChapters:00:00 - Intro03:45 - What's it like having your wife as CEO? Relationship dynamics in business15:13 - Why did you pursue becoming a Navy Seal and Entrepreneur? 28:15 - BUDS Instructor vs. Business Leader  35:10 - How to Assess Business Ideas & Markets - 5 step process44:32 - Industry Threadworks business model; Perspective on starting an apparel brand; Coming up with innovative product ideas58:15 - Marketing strategies (maximizing word of mouth, etc.)1:02:50 - Entrepreneur life hackFollow Ryan Williams:Ryan's Instagram: https://www.instagram.com/invictus5326/ Industry Threadworks: https://www.instagram.com/industry_threadworks/ Archive 3PL: https://www.instagram.com/archive3pl/ Follow Chris Nichols:Instagram: https://www.instagram.com/nicholsanddimez Podcast Instagram: https://www.instagram.com/builtforlegacypodcast Website: https://builtforlegacy.buzzsprout.com Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105 Spotify: https://open.spotify.com/show/4MAr6sSCwiyU9G1JZgeZxq?si=a7da325d67a64a72 YouTube: https://www.youtube.com/@builtforlegacypodcast Facebook: https://www.facebook.com/people/nicholsanddimezshow/100090067950005 Contact: [email protected]

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