“No one cares as much about your brand as you do—so earn their attention.”In this episode, Jacqueline Ellis-Jones, Marketing Director at Pip & Nut, takes us behind the scenes of a brand powered by "squirrel energy"- quick-thinking, resourcefulness, and relentless attention to detail. From nut butter jars embossed with tiny messages to a secret panel of “squirrels” shaping product decisions, this is a masterclass in how small things add up to big brand love.We talk packaging, product obsession, launching with lean budgets, and why “never settle” is both a strength and a caution.

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