“Direct-to-consumer wasn’t the plan. It was a survival move during the pandemic - but it became our best decision.”Bethan Higson is the founder of Mother Root, a non-alcoholic aperitif brand that’s as bold in its flavour as it is in its mission. In this episode, she shares their 6 year journey to retail. We talk about:Starting slow and building a brand with staying powerWhy DTC is the best way to educate a new marketNavigating a rebrand while staying close to your communityBuilding for women in their 40s and 50s - and why the industry often overlooks themUsing real customer insight to fuel marketing and innovationEmbracing patience, focus, and small-scale testing to grow with intention

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