Building Popchips in the UK- one snacker at a timeWhat did it take to launch one of the UK’s most successful better-for-you snacks?In this episode, Ruth Fittock flips the mic to reflect on her eight-year journey launching and scaling Popchips in the UK, with Tomorrow Brands commercial lead Sofia DeCrescentiis, from Waitrose day-one listings to handwritten influencer boxes and navigating the brand’s acquisition by KP Snacks.They talk about:How a US startup mentality collided with UK market realitiesThe power of word-of-mouth before social mediaWhy internal culture is make-or-break for scaling teamsWhat marketing and sales can learn from each otherAnd what it really takes to build a brand of tomorrow (hint: it’s not just hype)

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