“Social media has made everything feel a bit less fun. We need more weird, joyful moments - not just QR codes on billboards.”In this episode, Ruth sits down with Tom, a multi-time founder and creative mind behind Glug - a new UK-based olive oil brand. From selling 500 onesies a day at the height of festival culture to building a brand rooted in joy and quality, Tom shares how his early wins, mistakes, and experiments are shaping this next venture.They talk about why joy is missing in brand-building, how to do weird, subversive marketing in a post-algorithm world, and how AI is reshaping what small teams can do.

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