Rudy Marroquin, founder of Atlas Homes in Austin, joins Reece to break down how he went from a $500 startup budget to building luxury homes in Montecito and Malibu. Rudy shares how vertical integration, strategic hiring, and cultural fluency helped him cut costs, maintain quality, and scale fast — including flying his Texas crews out to California to keep margins tight. Whether you're just starting or looking to systematize and scale, Rudy's no-BS insight is packed with practical lessons and unapologetic ambition.https://www.atlashomesatx.comShow Notes:Introduction to Rudy Marroquin and Atlas Homes (0:00)Vertical Integration (2:43)Expansion into California (3:51)Financial Management and Team Dynamics (9:34)Final Thoughts and Shoutout to Adaptive (30:46)Find Our Hosts: Reece BarnesMatt Calvano Podcast Produced By:Motif Media

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