On this episode of Build a Business Worth Buying, host Aaron Alpeter sits down with Maia Benson, a veteran startup operator, investor, and current Chief Business Officer at FlavorCloud. With nearly two decades of experience across Silicon Valley, venture investing, and critical roles in e-commerce infrastructure—including a pivotal stint leading Shopify's fulfillment ambitions—Maya brings candid, real-world insights into what it truly takes to build, scale, and eventually sell a business the market wants.Aaron and Maia dig deep into the realities of startup life far beyond the pitch deck: the power of market obsession, how to identify fundable and acquirable founders, and the hard lessons drawn from the rise and evolution of Shopify Fulfillment Network. They talk about the shifting landscape of exits, how investor priorities have changed through the booms and busts of tech, and what really separates a business worth buying from one that’s just playing the startup game.Whether you’re an operator chasing that elusive product-market fit, an early-stage founder aiming for a meaningful exit, or a business builder thinking about the build-vs-buy decision, this episode is packed with strategic wisdom and actionable advice from a true industry insider. Get ready to take notes—you won’t want to miss it.

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