BRITE Ideas

BRITE Ideas

Por: Columbia Business School Center on Global Brand Leadership
Welcome to the BRITE Ideas podcast, where we discuss how brands build relationships with consumers and society through innovation, technology, and marketing. BRITE Ideas is produced by the Center on Global Brand Leadership at Columbia Business School, and is led by co-hosts Matthew Quint and J.P. Kuehlwein. We want to thank our supporters Lexicon Branding and Kogan Page. For more information visit: http://briteideas.co
22 episodios disponibles

Latest episodes of the podcast BRITE Ideas

Fundamentals and the future of brand building with David Aaker 19/05/2025
Sonic branding: symbolism through music and sound with Joel Beckerman 19/02/2025
Brand leadership, C-suite priorities, AI impacts, and more with Kabir Ahuja '08BUS and Eric Sherman '20SPS 31/07/2024
Don't lose the AI predictive forest for the genAI trees with Eric Siegel '98SEAS 13/06/2024
Chipping away the sustainability roadblocks of consumption and externalities with Andrew Winston '99 16/05/2024
Brand You: strategies for career authenticity with Allen Adamson and Amy Fuller 05/12/2023
The chase for optimal customer experience with Kaaren Hanson 10/08/2023
How business strategy through design becomes brand reality - thoughts from the founders of COLLINS 14/06/2023
How tapping marginal behaviors can drive innovation with Helen Edwards 24/05/2023
Everyone is in the hospitality business with Marissa Freeman (CMO, USHG) 23/11/2022
Linking brand and business goals with Lynne Biggar '90 28/10/2022
Marketing journalistic integrity in the digital age with Kim Miller ’08 (former CMO, The Economist Group) 22/09/2022
The changing world of news media with David Rubin (New York Times Co.) 18/07/2022
These boots are made for walking with Connor Wilson '15 (Co-founder, Thursday Boot Company) 29/06/2022
Using communications to solve business problems with Amy Binder '94 31/05/2022
Created with Purpose: Dilmah Tea & Resplendent Ceylon with Dilhan and Malik Fernando 24/05/2022
On brands, technology, and platforms with Maria Thomas (former CEO, Etsy) 10/03/2022
Activate Brand Purpose with Scott Goodson and Chip Walker 10/02/2022
What's in a name? with David Placek (Founder & President, Lexicon) 24/01/2022
Business and social impact lessons from the LEGO Foundation and Right to Play 14/10/2021
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