Activate Brand Purpose with Scott Goodson and Chip Walker

BRITE Ideas
10/02/2022 33 min Temporada 1 Episodio 5
Activate Brand Purpose with Scott Goodson and Chip Walker

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Episode Synopsis

In this BRITE Ideas episode, JP and Matt speak with Scott Goodson (Founder and CEO, Strawberry Frog) and Chip Walker (Chief Strategy Officer, Strawberry Frog) about their book Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company . The discussion tackles how best to define purpose, its growing impact on talent management and investor relations, and knowing when a company is truly following a purpose via what it stands against and what it is willing to sacrifice. Activate  Brand Purpose is published by Kogan Page, a gracious supporter of the BRITE Ideas podcast!

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