“People don’t care who you are until they believe you can solve their problem.” That’s just one of the timeless truths John Roughen brings to this episode of Bridging Generations in Sales and Outreach.John is a seasoned wealth advisor with First Citizens Bank, bringing more than 30 years of experience across insurance, banking, and investment planning. But what sets him apart isn’t just what he knows it’s how he connects. In this conversation with Butch Nicholson, John unpacks how emotional intelligence, deep listening, and trust-first thinking still drive the most meaningful business results even in a digital-first world.If you’re a Gen X or Boomer sales leader trying to adapt without losing your human edge, this episode is for you.You’ll learn:Why jumping to solutions kills trust and what to do insteadThe real difference between managing and coaching in salesHow to adapt your communication for a younger buyer without losing yourselfWhat it looks like to simplify complex solutions with empathyA real-world story of helping a business owner reimagine succession Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch. 📅 Join us LIVE every Friday at 10 AM ET on LinkedIn Follow Us on LinkedIn and YouTube Subscribe to our Newsletter!

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