What if the real reason your pipeline is dry… isn’t sales or marketing? It’s leadership.In this powerful conversation, host Butch Nicholson sits down with Edmund Green, former KPMG leader and founder of Parlinum Consulting, to unpack the truth behind modern sales and why trust, not tactics, is what buyers are really looking for.Whether you’re an old-school sales pro or a digital-native B2B leader, this episode is a masterclass in how to stay relevant, human, and high-performing in today’s disconnected world.What you’ll learn:Why rewirement, not retirement, keeps you sharp (and employable)How “learning is the new knowing” applies to sales leadership todayWhy the sales/marketing divide is a leadership issue — not a process flawHow to build real trust when buyers avoid talking to sales until they’re 75% through their journeyThe power of handwritten notes, showing up in-person, and taking a genuine interestWhy the best leaders align people to their strengths and why that starts with asking “What are they good at?”🎧 This episode is a reminder: People don’t buy from companies. They buy from people they trust. Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch. 📅 Join us LIVE every Friday at 10 AM ET on LinkedIn Follow Us on LinkedIn and YouTube Subscribe to our Newsletter!

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