There is a lot of controversy around the impact of healthier lifestyle practices on the alcohol industry. And while wine has spent a lot of time at the top of the "best of the worst" alcoholic drinks, this session brings that concept into question as well as the studies that have driven the culture of non-drinkers for health reasons. While no one can question that excessive drinking is bad, the teetotaler approach may also cause the missed opportunity of a very nutrient and vitamin rich beverage, beer. As breweries and brewers adapt to the new reality of healthier lifestyles, perhaps it is time to reassess the conversation and get ahead of the narrative, and share the real story about what beer is.

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