What's Broken in Business Development Today?

13/05/2024 30 min Temporada 1 Episodio 19
What's Broken in Business Development Today?

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Episode Synopsis

We're not the only ones who think BizDev needs a smack-down.For several months now John and Mark have beaten up and broken down various business development topics like prospecting, content marketing, pricing, events, proposals, referrals, and even job descriptions.A while back, we had this idea to go out and ask some friendly contacts what *they* believe is broken in business development. Their responses spanned nearly the entire marketing <> sales continuum referenced on the show:🔸 Krystn Macomber on what's broken about the go/no-go process🔸 Florian M. Heinrichs on what's broken about lead generation, especially on Fridays🔸 Patrick Johnston on what's broken about the sales/marketing feedback loop🔸 Joe Pope on what's broken about channel selection and deployment of resources🔸 Perryn Olson on what's broken about branding and firm websitesShare your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7

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