Understand your buyers. Win more business.That's what an Ideal Client Profile (ICP) helps you do. In today's episode, John and Mark explore why understanding your ideal client profile is essential for aligning your sales and marketing efforts, and offer examples of how to apply your ideal client profile (ICP) in business development activities.On this episode, we'll explore: 00:00 What is an ideal client profile? 04:57 The four quadrants of an ICP08:20 Sources of primary data12:18 Different ICPs for various company roles14:26 Using ICP to qualify leads and opportunities15:40 Email segmentation based on ICP.16:47 Use ICP to refine service offerings.Share your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7

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