Delve into the importance of *showing* that you understand your buyer in the sales process. Craft a standalone "Statement of Understanding" as a foundation upon which to develop a solution.In this episode, John and Mark break down the importance of understanding. Listen to hear perspective on:The importance of true understanding The power of listeningCritical elements of the statement of understandingImplementing a statement of understandingHere are some additional links on understanding:https://www.wainwrightinsight.com/the-importance-of-understanding/https://www.wainwrightinsight.com/the-statement-of-understanding/Share your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7

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