This week Albane Prioux and Nic Hill break down the latest in immersive marketing, from Meta’s push into AI-powered smart glasses to Kai Cenat’s Fortnite takeover, Nintendo’s unexpected Virtual Boy revival, and Guinness stepping into Netflix with House of Guinness.The Real Time Review puts Crocs’ branded Roblox world under the microscope, where scavenger hunts, Jibbitz charms, and player surveys blur product marketing with gameplay.And in our Deep Dive: LEGO’s entertainment empire. From Star Wars sets saving the company to billion-dollar bets with Epic Games, we unpack how the Danish brickmaker became a master of transmedia strategy across film, streaming, and UGC gaming.Follow Us:Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/Albane Prioux -   https://www.linkedin.com/in/albaneprioux/Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/#brandsinplay  #lego

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