[NEW EPISODE ALERT] This week on Brands In Play, Albane Prioux and Nic Hill unpack immersive holiday commerce in 2025. They cover everything from Target’s Alpine store makeovers and Walmart’s ambient-room shopping, to Amazon’s 3D “Beyond Rooms,” UGC gaming worlds and AI shopping assistants. We stress-test each one on whether it genuinely makes buying smarter and easier, or is it all gloss? Shop… or drop.In the news, ChatGPT Goes Shopping, Adidas Enters Minecraft, Quentin Tarantino Reveals a Lost Kill Bill Chapter in Fortnite and Disney Plans a Live Animated NBA Game in Real Time.And we wrap with a Real-Time Review of Formula 1’s new integration into Fortnite. So, how did one of the biggest sports in the world choose to enter Fortnite?Follow Us:Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/Albane Prioux -   https://www.linkedin.com/in/albaneprioux/Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/Dr. Giovanna Casimiro https://www.linkedin.com/in/ggcasimiro/Website: https://www.brands-in-play.com/#brandsinplay #deepdive 

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