🌟 Welcome to Episode 16 of the Branded Impact Podcast with Branding by Jo! In this unapologetic and powerful conversation, host Jo Espejo sits down with Tara Leson, a multi-passionate entrepreneur, strategist, and podcast host, to talk about scaling businesses with systems, strategy, and values-led growth.Tara shares her inspiring journey of pivoting from nursing and fitness to building an online business that empowers entrepreneurs to define their own success terms. She opens up about creating alignment, building authentic connections, and the power of unapologetically living your “why.”If you’ve ever felt pressured by the “shoulds” of entrepreneurship or worried that automation will take away your humanity, this episode will remind you that personal branding isn’t just about visibility; it’s about connection, integrity, and impact.What You’ll Learn in This EpisodeHow Tara built a values-driven business rooted in systems and strategyWhy defining success on your own terms is key to sustainable growthThe truth about scaling: automate tasks, not human connectionsHow strong opinions can repel some but attract your most aligned clientsWhy being values-led helps build deeper relationships and stronger communitiesThe role of initiatives like The Safer List in shaping authentic spaces✔️ Entrepreneurs ready to scale without losing authenticity ✔️ Women craving alignment between business and life ✔️ Coaches, strategists, and creatives who want to stand out with values-led branding ✔️ Leaders looking to build genuine relationships in a tech-driven world ✔️ Anyone tired of cookie-cutter business advice🌐 Website: taraleson.com 📸 Instagram: @iamtaraleson 🎙️ Podcast: Unapologetic `💌 Free Strategy Session: Book your 30-min Systems & Strategy to Scale session with TaraAs Tara says at the end of our conversation: 👉 “Go after everything you f’ng want and be unapologetic about it.”✅ Flodesk – Create beautiful, easy-to-use emails. Get 50% off your first year: Click here ✅ Plann – Schedule, plan & post your social media content with ease: Click here(Affiliate links: I may earn a small commission at no extra cost to you. I only recommend tools I personally use and love.)🔔 Don’t forget to subscribe to the Branded Impact Podcast for more real, inspiring conversations on branding, business, and impact. 📩 DM @brandingbyjo on Instagram and share your biggest takeaway from this episode.This Episode is Perfect For:📇 Connect with Today’s Guest: Tara Leson🎯 Jo’s Big Takeaway🛠 Tools & Resources I Personally Recommend✨ Let’s Stay Connected!

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