Jo Espejo sits down with Alyx Coble-Frakes, Founder & CEO of The Agenda, a groundbreaking femtech company revolutionizing how women approach productivity, relationships, and well-being. A former health coach turned accidental tech entrepreneur, Alyx has grown The Agenda. into a movement that’s earned national media coverage, strategic partnerships, and a loyal community of women who are done with burnout and ready to thrive.Alyx opens up about the science of cycle literacy, why women are not “smaller men,” and how hormones impact brain function, creativity, and energy throughout the month. She shares the mission behind The Agenda. To help women build lives that work with their biology instead of against it, and how personal branding played a pivotal role in attracting aligned investors, collaborators, and users. With unfiltered honesty, Alyx also reveals the branding mistakes female founders make, how to show up powerfully instead of professionally, and why authenticity and boldness are your ultimate differentiators.Whether you’re a founder, creator, or changemaker, this conversation is packed with insight, strategy, and inspiration to help you own your story and stop playing small.🔑 What You’ll LearnWhy tracking your cycle isn’t a weakness. It’s your ultimate strategyHow hormones impact productivity, relationships, and creativityThe Agenda: a blueprint for living in alignment with your biologyWhy burnout is optional when you sync your work with your cycleThe biggest branding mistake female founders make (and how to avoid it)How to build a bold personal brand that attracts aligned opportunitiesWhy boldness and lived experience are the keys to influence in 2025🧲 This Episode is For:✔️ Women entrepreneurs who want to thrive without burning out✔️ Founders and CEOs ready to build brands that start conversations✔️ Professionals seeking alignment between biology and business✔️ Female leaders tired of “hustle culture” and ready for sustainable success✔️ Anyone curious about blending science, strategy, and self-care📇 Connect with Alyx Coble-Frakes & The Agenda.🌐 Website: theagendaperiod.com📱 Instagram: @theagendaperiod💌 Free Resource✨ Start syncing your schedule with your cycle: Download the free guide📢 Join the MovementLove this episode? Subscribe for more authentic conversations around branding and impact.📩 DM @brandingbyjo on Instagram and share your favorite takeaway.🎯 Ready to build a brand that makes people feel something? Book a call with Jo today.💼 Tools I personally recommend✅ Flodesk – Create gorgeous, easy-to-use emails. Get 50% off your first year: https://flodesk.com/c/JOCELYNESPEJO✅ Plann – Schedule, plan & post your social content with ease - https://www.plannthat.com/register/?fp_ref=cus_P56FcFDrW0EuRv&name=Branding(Affiliate links: I may earn a small commission at no extra cost to you. I only recommend tools I use and love).

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