Personal finance made approachable. In this fun, down-to-earth episode, Jocelyn Espejo, aka Jo, interviews Cally Ingebritsen, Founder & Financial Coach at Chillax Finance, on financial coaching, budgeting basics (50/30/20), money management, and a healthier money mindset, plus how authentic branding and simple entrepreneurship moves (hello, email marketing) boost visibility and trust.Cally brings 16+ years of experience and multiple certifications to demystify financial literacy. She shares the common “WTF money moments” that prompt people to seek help, the four pillars of Money 101 (bills, savings, debt, fun), and why consistency > perfection. We also get into branding that feels like you (and stands out), because your story and quirks are conversion power, yes, even Shakira-level fandom. What You’ll LearnWhy traditional financial planning can feel intimidating and how Chillax Finance flips the scriptMoney 101 made simple: bills, savings, debt, and fun (freedom, not restriction)The role of an emergency fund for debt prevention (while paying balances down)How to make progress without being “perfect” with moneyThe branding mistake that makes businesses forgettable and how authenticity builds trust faster than polishVisibility foundations for service founders: website, reviews/SEO, and email marketing to nurture “not-yet-ready” buyersChapters :00:00 Introduction to Chillax Finance and Cally Ingebritson 03:17 The Shift from Corporate to Personal Finance Coaching 07:23 Understanding Money 101: Basics of Financial Management 13:05 Branding and Marketing Strategies for Chillax Finance 18:25 Building Community Connections 22:54 The Importance of Visibility in Business 28:00 Future Plans and Marketing Strategies (email, online course, SEO) 31:54 Authenticity in Branding and FinanceWho This Episode Is For✔️ Anyone tired of feeling stressed or ashamed about money ✔️ People ready for a calmer, confident approach to personal finance ✔️ Entrepreneurs who want brand visibility without losing themselves ✔️ Women & queer professionals seeking approachable financial coaching ✔️ Creators who want to stand out by being unapologetically themselvesMemorable Lines“Take the stress and shame out of money.”“It’s not a flex to be a well-kept secret.”“Don’t accept that it has to be stressful.”Connect with Cally & Chillax Finance🌐 Website: chillaxfinance.com 📱 Instagram: @chillaxfinance 💼 LinkedIn: Cally IngebritsenJoin the Branded Impact Community ✨ Love this? Subscribe for weekly conversations on branding, visibility, and impact. 📩 DM @brandingbyjo on Instagram and share your favorite insight. 🎯 Ready to build a bold, aligned brand? Book a call with Jo today.Tools I Personally Recommend✅ Flodesk – Create gorgeous, easy emails (my go-to ESP). Get 50% off your first year: ✅ Plann – Plan, schedule, and post your social content: (Affiliate links: I may earn a small commission at no extra cost to you. I only recommend tools I use and love.)

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