Listen "From Burnout to Brand Growth: How Dr. Holly Neujahr Built a Purpose-Driven Healthcare Business | The Branded Impact Podcast"
Episode Synopsis
In this episode of The Branded Impact Podcast, Jocelyn “Jo” Espejo sits down with Dr. Holly Neujahr, founder of N2 Physical Therapy and Sisu Business Practice, to unpack how she transformed burnout into a thriving, purpose-driven healthcare brand.Holly shares her journey from launching a pelvic health practice to leading multiple clinic locations with a culture built on provider wellbeing, autonomy, and alignment. Together, Jo and Holly explore what it takes to scale sustainably — from team development and culture-first leadership to building a consistent, experience-driven brand.Whether you’re a healthcare professional, founder, or entrepreneur, you’ll walk away inspired to grow your brand without losing your purpose.What You’ll LearnThe connection between pelvic health, patient experience, and provider wellbeingHow to know when it’s time to outsource and hire helpBuilding a culture that prevents burnout and empowers autonomyKeeping brand experience consistent across multiple locationsHow to measure success beyond social media metricsThe mindset shift from DIY hustle to sustainable growthChapters00:00 Introduction to N2 Physical Therapy and Sisu Business Practice02:51 The Importance of Pelvic Health05:51 Evolving Business Strategies in Healthcare08:52 Shifting from DIY to Professional Help11:48 Building a Strong Team and Culture14:56 Branding and Marketing Strategies17:46 Measuring Success and ROI in Social Media20:52 Community Engagement and Word of Mouth28:20 The Importance of Experience in Business29:12 Navigating Provider Burnout and Team Dynamics30:41 The Role of Team Support in Entrepreneurship32:20 Maintaining Consistent Experience Across Locations34:58 Creating a Safe Learning Environment for Providers36:57 Hiring for Culture Fit and Autonomy38:54 Transparent Compensation and Growth Opportunities40:50 Branding and Client Experience in Business44:16 Key Considerations for Expanding Locations46:00 Lessons Learned in Branding and AuthenticityKey TakeawaysDelegate with purpose: Growth starts when you release what isn’t your genius.Culture drives results: Hire for values fit first; train the rest.Your experience is your brand: From billing to follow-up, every detail counts.Measure meaningfully: Focus on results and relationships, not followers.Healthy teams = Healthy business.Pull Quotes“When you can give up control of what isn’t your expertise, do it.” — Dr. Holly NeujahrN2 Physical Therapy Freebies: https://n2physicaltherapy.com/free-womens-pelvic-health-bliss-course/https://n2physicaltherapy.com/free-mens-pelvic-health-course/The Sisu Practice Free Training Snippets for Physical Therapists: https://thesisupractice.com/free-training-for-physical-therapists/“You don’t have to be perfect to make an impact. You just have to stay aligned.” — Jo Espejo
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