When we first wrote about Go-To as a Brand We Love back in 2018, they were gaining popularity. Four years on, they’re now worth $177 million dollars and stocked in stores like Mecca, Anthropologie and Revolve. We thought it was time to revisit this peach-clad brand to unpack what they can teach us about branding.WE DISCUSS:How Go-To use their big idea to separate opportunities from distractionsWhat we think is their most distinctive asset, and why it works for them.How to avoid coming across as disingenuous when building your brand and the difference between creating your brand and uncovering it. How Go-To nurture a community of like-minded customers.LINKS & RESOURCESFind out more about Go-To on their website or on instagramFollow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with us

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