When most people think about design they think about creating something aesthetically pleasing. But as we discussed in today’s episode, aiming for a beautiful design might be a flawed approach. WE DISCUSS:Why a beautiful design is a subjective measure and not necessarily a helpful oneThe part of design most people don’t consider and why it mattersShould personal preferences be taken into account when designing your visual identity?3 helpful criteria to assist in evaluating a design or briefing your designerWhy you don’t want as many opinions as possible on your visual identity and who to ask for feedback.

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