Are values just a set of fluffy, corporate statements that no one can remember? Or do they actually add value to a business? This week’s episode is all about brand values. What they are, why brands use them and whether you need them.WE DISCUSSWhat values are and how they’re used in brandingWhen and why values are important to defineThe reason most brand’s values add little value to their businessWhere values come from and some questions to start defining yoursLINKS & RESOURCESFollow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with us

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