Choosing your brand colours can feel like a stab in the dark— unless you have a clear direction. In this episode, we discuss the thought process behind choosing brand colours and some of the considerations you need to make when selecting yours. We discuss:Why you can’t choose your colours until you understand what you’re trying to communicate and to whoWhy looking at your closest competitors can help guide your colour choiceWhy picking your hues is only part of the equation, and the importance of colour application in visual communication.Links and resources:Follow us on Instagram: @baker_creative @brand.led and @self_made.studioFor more visit bakercreative.com.au and self-made.studioWork with us

Ver todos los episodios