Turning Wood Waste into Clean Energy with Elliot Parker and Jonathan Tasman

Brand in the Making by ThinkTank Thought Leadership
05/09/2025 14 min Episodio 14
Turning Wood Waste into Clean Energy with Elliot Parker and Jonathan Tasman

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Episode Synopsis


Elliot Parker, CEO of Alloy Partners, shares the story of Woodchuck AI—a Michigan startup transforming wood waste into clean electricity. Elliot explains how his venture studio teams up with corporations to launch “advantaged startups,” why big companies struggle with true innovation, and how running fast, weird experiments creates breakthroughs.Chapters: (00:00) Welcome & Elliot’s Role at Alloy Partners (03:20) How Woodchuck AI Was Born (08:05) Using AI to Divert Waste from Landfills (12:40) The Future of Clean Energy and Recycling (17:30) Why Big Corporations Struggle with Innovation (23:10) Building Advantaged Startups Outside the Brand (28:15) What’s Next: New Ventures and Industry Shifts

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