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Listen "How To Use Effective Marketing With Your Ideal Audience"
Episode Synopsis
Episode Summary: Ty McBride is the founder of Preservan Wood Rot Repair, a home service business specializing in wood rot repair using an eco-friendly and affordable epoxy solution. He decided to offer franchises so he could grow the company while working alongside small business owners.
Key Ideas:
Franchisees can identify their ideal customer profile by becoming familiar with their city and understanding their neighbors
Having a strong customer profile is the first step to effective marketing
The most effective targeting of specific neighborhoods is done through a combination of traditional and digital marketing methods
In-person networking can help franchisees break the stereotypes surrounding franchising and establish themselves as local businesses
Effective marketing also targets referral sources, such as insurance agents and other local professionals
About Ty:
Ty McBride is the Founder and CEO of Preservan Wood Rot Repair, a fast-growing home service franchise with locations in Oklahoma City, Tulsa, and Orlando. With nearly two decades in the home service industry, Ty has garnered recognition through industry awards and a feature on HGTV. A Proud citizen of the Potawatomi Nation, Ty resides in Oklahoma City with his wife and six children.
Learn more about franchise opportunities with Preservan at www.gopreservan.com.
About Susie:
Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.
Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority.
During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community.
Franchises are small businesses right in our neighborhood.
Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation.
Website: https://www.visions2images.com/
Key Ideas:
Franchisees can identify their ideal customer profile by becoming familiar with their city and understanding their neighbors
Having a strong customer profile is the first step to effective marketing
The most effective targeting of specific neighborhoods is done through a combination of traditional and digital marketing methods
In-person networking can help franchisees break the stereotypes surrounding franchising and establish themselves as local businesses
Effective marketing also targets referral sources, such as insurance agents and other local professionals
About Ty:
Ty McBride is the Founder and CEO of Preservan Wood Rot Repair, a fast-growing home service franchise with locations in Oklahoma City, Tulsa, and Orlando. With nearly two decades in the home service industry, Ty has garnered recognition through industry awards and a feature on HGTV. A Proud citizen of the Potawatomi Nation, Ty resides in Oklahoma City with his wife and six children.
Learn more about franchise opportunities with Preservan at www.gopreservan.com.
About Susie:
Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.
Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority.
During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community.
Franchises are small businesses right in our neighborhood.
Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation.
Website: https://www.visions2images.com/
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