Podcast Summary:Bill Snow never set out to become a franchisee—he simply wanted to provide top-tier car care and exceptional customer service. But after connecting with Rad Air, he saw the value in the franchise model and found the perfect fit. Today, Bill not only operates his own Rad Air location but also plays a key role in the brand’s growth as Vice President of Franchise Development and Operations.In this episode, Bill shares his unique perspective on franchise ownership, the importance of local community involvement, and how Rad Air supports its franchisees for long-term success.Key Takeaways: Elevating the customer experience at the store level. Providing tailored support to franchisees based on their immediate needs. The power of community involvement and its impact on franchise success. Breaking down common misconceptions about franchising. How franchisees successfully integrate into their local markets. Building a strong shop culture and retaining top talent. Plans for enhanced training and development in the years ahead. Why proactive business planning is key for franchisees. The value of networking and learning from fellow franchisees.Tune in to hear Bill’s insights on blending entrepreneurship with franchising and how Rad Air continues to evolve in the automotive service industry.About Bill: Bill grew up in Mentor, Ohio, and after school, you’d find him and his friends working on cars in his driveway. As time passed, he started working on motorcycles in his parent’s garage and with race cars.Bill joined Rad Air to connect his passions for helping people and being around cars. He oversees Rad Air’s marketing programs and enjoys being involved in the neighborhoods served by Rad Air. One of Bill’s passions is getting young people excited about careers in the industry. In 2020 he created the Rad Air Rising Stars Racing program at the Painesville Speedway. Through the program, students can get behind the wheel of a race car and get connected with local businesses to gain valuable, hands-on experience. Connect with Bill on LinkedIn https://www.linkedin.com/in/williamsnow/Susie Liberatore, a seasoned entrepreneur, discovered her passion for business ownership at a young age. Following years of academic pursuits and corporate experience, she founded her initial venture, Visions2images.com. What began as a solo endeavor has now evolved into a thriving enterprise led by Susie and supported by a team of 13 professionals. In a remarkably short period, she has elevated the brand’s success by providing comprehensive services like website development, social media management, SEO, content creation, and paid advertising.Fueling her entrepreneurial spirit, Susie went on to establish various companies, showcasing her versatility in business development. The latest addition to her portfolio is Franchise-clarity.com. Recognizing a gap in the franchise market, she innovatively developed marketing software to address specific needs within the industry. For inquiries on marketing services, potential partnerships and investments, feel free to contact Susie Liberatore to discover how she can contribute to the growth of your business. https://susieliberatore.com/

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