Bora dives deep into the entrepreneurial journey of Kent Yoshimura, co-founder of Neuro, the innovative functional gum and mint company that's revolutionizing the supplement industry.
What you'll learn in this episode:

The origin story of Neuro: Discover how Kent's background in neuroscience and athletics led to the creation of a groundbreaking product.
From idea to reality: Kent shares the step-by-step process of turning a dorm room experiment into a successful product, including formulation, manufacturing, and initial funding.
Early marketing strategies: Learn how Kent leveraged his authentic involvement in online communities to launch Neuro successfully on Indiegogo.
The Shark Tank experience: Hear about Neuro's appearance on Shark Tank, why they turned down offers, and the unexpected benefits that followed.
Scaling challenges and solutions: Kent discusses current hurdles in supply chain management and retail expansion, providing valuable insights for growing brands.
Influencer marketing tactics: Gain insider knowledge on Neuro's highly selective approach to working with creators and influencers.
Product innovation: Get the scoop on Neuro's latest product launch and their marketing strategies across various platforms.
Future plans: Kent reveals exciting upcoming projects, including nationwide convenience store distribution and celebrity collaborations.

This episode is packed with practical advice for brand builders at any stage, from startup to scale-up. Kent's journey illustrates the importance of authenticity, strategic decision-making, and maintaining focus while navigating rapid growth.
Whether you're an aspiring entrepreneur or an established brand owner, you'll find invaluable lessons and inspiration in Kent's story of building Neuro into a market leader in functional supplements.

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