13. Thinking Pink: The Business of Breast Cancer

29/10/2024 13 min
13. Thinking Pink: The Business of Breast Cancer

Listen "13. Thinking Pink: The Business of Breast Cancer"

Episode Synopsis

It's Pinktober for better or worse. Drawing from her own journey as a consumer, marketer, and now survivor, Mel dives into how her views on the “pink month” have evolved—from excitement over pink products to questioning the true impact of those purchases. Join Mel as she breaks down the history of breast cancer awareness month and the delicate balance between being charitable and profitable. Are we raising meaningful funds or just buying into marketing campaigns?