In this episode of Border Masters, Monique and Gustavo sit down with Maritza Diaz, CEO of ITJ, to discuss her remarkable journey in cross-border collaboration. Maritza has a strong focus on leveraging regional talent and navigating complex regulatory landscapes. Take a listen to hear how iTijuana is driving digital transformation for global companies like Quidel Ortho, Dexcom, and more. This episode explains how innovation is bridging borders and shaping the future! Algunos episodios serán en español y otros en inglés, conectando perspectivas únicas de la frontera.) Don’t miss more episodes by visiting olasmedia.com or your favorite audio platform. 🎧 Subscribe, like, and comment! And remember, you can reach us at [email protected]. We’d love to hear from you! Here are our social media handles: Instagram: bordermasters_  Facebook: Border Masters Key moments in this episode: 00:00:04 – Transforming Tijuana into a Tech Hub 00:05:42 – Maritza’s Unexpected Path into Tech 00:07:16 – The Decision That Changed Everything 00:08:36 – Finding Her ‘Why’ 00:12:52 – Building ITJ from the Ground Up 00:16:30 – The Birth of ‘I Tijuana’ 00:31:07 – Women in Tech: The Challenge and the Mission 00:34:41 – The Power of Sponsorship vs. Mentorship 00:35:59 – AI’s Role in Software Development 00:46:56 – Why Borders Shouldn’t Exist in BusinessSee omnystudio.com/listener for privacy information.

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