Convenience vs. Experience: Creating Friction in Retail

09/12/2024 10 min Episodio 10
Convenience vs. Experience: Creating Friction in Retail

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Episode Synopsis


Uncover how leading brands are reimagining physical spaces to reconnect consumers with the joy of discovery and self-expression in retail.Ryder Richards delves into the tension between the convenience of digital shopping and the richness of in-person, experiential shopping. Discover how leading brands are bridging the 'frictionless paradox' and creating immersive experiences that reconnect consumers with the joy of discovery and self-expression. Uncover the psychological implications of AI-driven shopping platforms and the rise of the 'slow shopping' movement. This podcast offers valuable perspectives for retail professionals, marketers, and consumers alike.0:00 Intro0:21 The Frictionless Paradox - Convenience vs. Experience3:37 Digital to Physical - The Return to Spatial Branding6:29 AI and Technological Empathy - The Gamification of Consumption