Ryder Richards and Jenn Gregory discuss the "hidden levers" of downtown revitalization on the Boots on the Ground podcast. Jen, President of Downtown Strategies, shares her extensive experience in community development and policy. They outline five key strategies for downtown revitalization: strategic business mix, enhanced walkability and streetscape, community engagement and events, adaptive reuse and facade improvement, and policy and administration. Jenn emphasizes the importance of incremental progress and the need for a comprehensive approach, highlighting the role of accountability and support in sustaining long-term success. They stress that while each strategy is important, they must be implemented sequentially for effective and sustainable growth.0:00 Intro03:32 Strategic Business Mix05:55 Enhanced Walkability08:31 Community Engagement10:54 Adaptive Reuse and Facades12:52 Policy and Administration15:10 Revitalization Engine19:41 Smaller Communities22:26 Carrot and Stick

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