Listen "The Evolution of NOF and Rebranding the Organization"
Episode Synopsis
On this episode of Bone Talk, we are excited to talk to Claire Gill, CEO of
the National Osteoporosis Foundation. Over the last 18 months the
foundation has undergone a significant rebranding process and has been
recently renamed the Bone Health and Osteoporosis Foundation. While NOF has
done a lot of good work over its 37-year history, the leadership team
recognized that there is still much more to do. By evolving to build a
bigger, bolder brand, the foundation aims to expand its focus on prevention
in addition to osteoporosis diagnosis and treatment. NOF is rising to the
challenge of building a nation of men and women with “healthy bones for
life.”
the National Osteoporosis Foundation. Over the last 18 months the
foundation has undergone a significant rebranding process and has been
recently renamed the Bone Health and Osteoporosis Foundation. While NOF has
done a lot of good work over its 37-year history, the leadership team
recognized that there is still much more to do. By evolving to build a
bigger, bolder brand, the foundation aims to expand its focus on prevention
in addition to osteoporosis diagnosis and treatment. NOF is rising to the
challenge of building a nation of men and women with “healthy bones for
life.”
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