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Listen "Innovations in Hip Protection with Natasha Williams"
Episode Synopsis
On this episode of BoneTalk, BHOF CEO Claire Gill talks with Natasha
Williams, CEO of Phoenix Hipwear and a member of BHOF’s Corporate Advisory
Roundtable. For more than a decade, Natasha has led innovations in hip
fracture prevention, starting with a soft hip protector that became New
Zealand’s market leader and a preferred choice in U.S. senior care
communities. Most recently, she and her team launched Phoenix Hipwear
Active, designed for women 55+ who want to stay active through walking,
hiking, biking, traveling, and pickleball while reducing their fracture
risk. Claire and Natasha discuss this new product, the technology behind
it, and how it’s helping women protect their independence and live vibrant,
active lives.
Williams, CEO of Phoenix Hipwear and a member of BHOF’s Corporate Advisory
Roundtable. For more than a decade, Natasha has led innovations in hip
fracture prevention, starting with a soft hip protector that became New
Zealand’s market leader and a preferred choice in U.S. senior care
communities. Most recently, she and her team launched Phoenix Hipwear
Active, designed for women 55+ who want to stay active through walking,
hiking, biking, traveling, and pickleball while reducing their fracture
risk. Claire and Natasha discuss this new product, the technology behind
it, and how it’s helping women protect their independence and live vibrant,
active lives.
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