In this episode we're going to talk about how better questions will lead to better sales.  In an effort to move away from yes or no questions, we will talk about the structure of the question and how it will generate more conversation which will give the representative more information to leverage when it's time to seal the deal.  Knowing how to ask better questions will allow everyone involved to walk away feeling good about the transaction.  When people feel good about the transaction they tend to tell their friends and family which leads to more transactions!

If you are in any way related to sales, marketing or recruiting, this episode is for you.  Take a few notes and think about how you can improve your questioning skills so that you can do a better job of matching the features and benefits of your offer to the discovered needs of the prospect.  When you do that, you will be much more successful.

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