Cheri Haug, owner of Gossamer Wings, joins to share her journey. It went from practicing law to following her creative passions, which Haug to jewelry making and eventually aromatherapy. Haug discusses her business evolution — from craft shows to opening a bead store, and now, a retail shop at the Collective on Main Street in downtown La Crosse. Haug also details her unique service of custom fragrance blending and the various experiences offered in her studio. Tune in to hear about her creative process, patenting her Easy Bracelet tool, and her passion for helping people create personalized fragrances. 00:00 Introduction to BizCast and Guest Sherri Haug00:20 Sherri's Journey from Law to Jewelry Making02:47 Building a Successful Jewelry Business05:28 Transition to Aromatherapy and COVID Impact06:50 Opening a Retail Store and Joining the Collective09:06 Custom Perfume Blending Experience21:45 The Art of Perfume Blending22:44 Creating Custom Fragrances24:00 Selling and Marketing Perfumes25:06 Inspiration Behind Unique Scents28:24 The Popularity of Milkweed Fragrance32:18 The Easy Bracelet Patent36:43 Future Plans for Gossamer Wings38:41 The Emotional Connection of FragrancesSee omnystudio.com/listener for privacy information.

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