Imagine what it takes to run a business that is 107 years old. That's Joel House's new job, as he takes over as president of La Crosse Sign Group, with Paul Fuchsel retiring. House, who's also a new dad, joins to talk about how the company values are still front and center. We discuss the operations of the company, which specializes in custom, electrical, and illuminated signage in Wisconsin.  You’ll also learn about the challenges and intricacies involved in sign creation, including interpreting sign codes, project management and the importance of customer interaction. House also shares insights into his leadership style, rooted in his Air Force experience, plus his commitment to fostering a supportive and adaptable company culture.  The episode covers the recent acquisition of Graf Electric and the integration of newer technologies like digital and solar signage. Discover how House balances maintaining core values with innovation to keep the 107-year-old company thriving. 00:00 Introduction to BizCast and La Crosse Sign Company00:44 Understanding La Crosse Sign's Services and Reach01:40 The Importance of Signage for Businesses02:23 Navigating Sign Codes and Community Regulations06:40 Diverse Signage Solutions and Custom Projects09:21 Acquisition of Graf Electric and Business Integration11:41 Joel House's Background and Leadership Philosophy15:51 History and Ownership of La Crosse Sign Company17:34 Marketing and Community Connections18:32 Transitioning Leadership19:24 Core Values and Company Culture23:47 Employee Recognition and Support28:15 Innovations in Signage30:02 Future Directions and Digital Signage34:07 Passion for Growth and Success36:01 Conclusion and Final ThoughtsSee omnystudio.com/listener for privacy information.

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