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Listen "Will Amazon take away your PPC targeting control?"
Episode Synopsis
July 3, 2025
Summary: Kevin King discusses the shift toward AI-controlled advertising platforms, explores TikTok's removal of manual ad campaigns, Meta's plan for full automation by 2026, and analyzes whether Amazon will follow suit with PPC targeting control. Also covers Amazon's new reimbursement policy issues and rollout of two-part title structures.
Key Points Discussed:
TikTok's elimination of manual ad campaign types in favor of GMV Max only
Meta's roadmap to fully automate ad creation and targeting by 2026
Amazon's increasing reliance on AI across sponsored products and targeting
Industry speculation about Amazon's potential move to algorithmic control
Amazon's problematic FBA reimbursement policy reversals for found inventory
Amazon's continued rollout of two-part title structures across categories
Mike McClary's induction into the BDSS Dream 100
Launch of the Billion Dollar Sellers Content Library
Links Mentioned:
Billion Dollar Sellers Content Library
CrossNet Retail Expansion Session - July 17, 2025
Google Ads Expert Video - John Moran
Million Dollar Amazon PPC Launch Walkthrough
AM-PM Podcast Episode with Mike McClary
Apply for CMS Three - Cigars & Whiskey by the Sea
Mike McClary's Amazon Success Guide
Prem Gupta on Amazon's two-part titles
Amazon FBA reimbursement policy issues
Hot Picks:
US & Vietnam reach trade deal - 20% tariff on Vietnamese imports
Why you should NOT hire an Amazon PPC agency
Trump says he has group of wealthy individuals ready to buy TikTok
BDSN Mystery Link of the Day
Stump Bezos Answer: Japan is the 17th market for TikTok Shop
Find us at BillionDollarSellers.com
Summary: Kevin King discusses the shift toward AI-controlled advertising platforms, explores TikTok's removal of manual ad campaigns, Meta's plan for full automation by 2026, and analyzes whether Amazon will follow suit with PPC targeting control. Also covers Amazon's new reimbursement policy issues and rollout of two-part title structures.
Key Points Discussed:
TikTok's elimination of manual ad campaign types in favor of GMV Max only
Meta's roadmap to fully automate ad creation and targeting by 2026
Amazon's increasing reliance on AI across sponsored products and targeting
Industry speculation about Amazon's potential move to algorithmic control
Amazon's problematic FBA reimbursement policy reversals for found inventory
Amazon's continued rollout of two-part title structures across categories
Mike McClary's induction into the BDSS Dream 100
Launch of the Billion Dollar Sellers Content Library
Links Mentioned:
Billion Dollar Sellers Content Library
CrossNet Retail Expansion Session - July 17, 2025
Google Ads Expert Video - John Moran
Million Dollar Amazon PPC Launch Walkthrough
AM-PM Podcast Episode with Mike McClary
Apply for CMS Three - Cigars & Whiskey by the Sea
Mike McClary's Amazon Success Guide
Prem Gupta on Amazon's two-part titles
Amazon FBA reimbursement policy issues
Hot Picks:
US & Vietnam reach trade deal - 20% tariff on Vietnamese imports
Why you should NOT hire an Amazon PPC agency
Trump says he has group of wealthy individuals ready to buy TikTok
BDSN Mystery Link of the Day
Stump Bezos Answer: Japan is the 17th market for TikTok Shop
Find us at BillionDollarSellers.com
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