In this episode, Kevin King deep dives into Amazon's new AI-driven COSMO system, discusses the importance of Rufus optimization, and shares key strategies for sellers to adapt to these new tools. He also covers interesting Amazon statistics and micro-influencer marketing opportunities.
Key Points Discussed:

Understanding COSMO's intent-based search system
Steps to optimize listings for COSMO
The importance of Rufus optimization
Vanessa Hung's three-step Rufus optimization process
Micro-influencer marketing strategies with Stack Influence
Market Masters Think Tank event announcement

Links Mentioned:

Online Seller Solutions
RUFUS Scorecard tool
Vanessa's ChatGPT prompts
Stack Influence Platform (10% off in November)
Market Masters Think Tank video overview

Amazon Podcast Gold:

The PPC Den: Amazon PPC Advertising - Discussion on profit analytics per product
That Amazon Ads Podcast - Understanding CPC bidding mechanics
The Ecommerce Lab #259 - Case study on EBITDA improvement through policy implementation

Hot Picks:

TikTok's ban losing support in the USA
Amazon pushing "Made in India" through Global Selling Program
BFCM discount strategies
Amazon's liability for third-party seller defective products

Parting Quote: "It is the poor who know well the price of everything but the worth of nothing."
Find us at BillionDollarSellers.com
Follow me on Twitter and LinkedIn.



 


 

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