Date: July 31st, 2025
Summary: Kevin King explores a potential Rufus image hack using hidden keywords, Amazon's new AI partnerships with major publishers, the controversial star-only feedback system, and how external content is reshaping Amazon's search algorithms.
Key Points Discussed:

Testing hidden keyword embedding in Amazon product images for Rufus
Amazon's content partnerships with Condé Nast and Hearst for Rufus AI
New star-only seller feedback system causing seller backlash
Answer Engine Optimization (AEO) as the new SEO frontier
Amazon ending FBA prep services in 2026
Neil Patel's 2025 SEO strategies across platforms
$1M/month Amazon PPC campaign breakdowns

Links Mentioned:

BDSN E-Commerce Detective Episode 1
BDSN Vault
ProductPinion
ImageChek tool
Ranking on Amazon Isn't Magic - It's Optimization Science (Rufus & Cosmo)
Neil Patel's SEO Strategy for 2025
The 5 Amazon PPC Campaigns That Took Us to $1M/Month
BDSN Mystery Link
DragonFish AEO Waitlist

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Parting Shot: "Success is not final; failure is not fatal: it is the courage to continue that counts." — Winston Churchill
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