The Big Small Business Show - Routes to market for FMCG products

07/10/2022 8 min
The Big Small Business Show - Routes to market for FMCG products

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Episode Synopsis

Routes to market for FMCG products - look at the size of the market first, what are the main brands in that market, can competitors come in with cheaper products, what are the barriers to entry? Then you decide on the route to market. Ryan “chef” Lurie from Namyajapan, unpacks.

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