The Big Small Business Show - How to get competitive advantage

Big Small Business Show
10/11/2022 9 min
The Big Small Business Show - How to get competitive advantage

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Episode Synopsis

How do you get competitive advantage? Specialise, specialise, specialise. The public needs to know you for one thing and seek your services for that one thing. Allon Raiz, CEO: Raizcorp, guides Ginen Moodley from Moodley Attorneys around how to build a trusted brand and how to resist changing the brand too often with new offerings.

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