In this episode ofBeyond SaaS, Jason Niedle interviews Ismael Larrosa, co-founder and CEO ofCapicua, discussing the intersection of disruptive ideas, design thinking, andentrepreneurship. Ismael shares his journey from graphic design to leading asuccessful UX-focused product development agency, emphasizing the importance ofbalancing creativity with discipline. He also reflects on the evolution of hisleadership style as the company grows, the challenges faced in the techindustry, and the role of AI in shaping future creativity and work dynamics. Chapters 00:00 Introduction toDisruptive Ideas and Design Thinking01:36 The Journey fromGraphic Design to Tech Entrepreneurship03:17 The Importanceof Discipline in Creativity07:33 UnderstandingCapacua's UX-Centered Approach11:05 The role of aCEO12:06 Transitioningfrom Startup to Established Business17:33 Growth Goals andIndustry Challenges20:23 Sales Strategiesand Market Differentiation23:29 The Role of AIin Business Growth26:36 Navigating Chaosand Future Trends Takeaways ·       It's difficult to have a blueprint orguidance when building a company.·       Creativity is not opposed to discipline;they can coexist.·       In order to be creative, you need to bevery disciplined.·       Capicua treats projects like an instructorto maintain clarity.·       Leadership requires a balance betweenintuition and analytical thinking.·       Pain tolerance and discipline areessential skills for entrepreneurs.·       AI will force humans to be more creativein their work.·       Our contributions to society define ourhappiness and value.·       Everything Capicua does is driven bypurpose and intention.·       Understanding external influences iscrucial for business growth. Sound Bites "Creativity is not opposed to discipline.""We treat the project like an instructor.""You have to have a lot of pain tolerance." Keywords disruptive ideas,design thinking, entrepreneurship, UX design, leadership, growth strategies,AI, business development, creativity, technology

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