Jason Niedle speakswith Francis Brero, co-founder and CPO of MadKudu, about the intersection of AIand SaaS, focusing on how companies can enhance conversion rates and retention— Episode 008 of BeyondSaaS by Tethos. They discuss the evolution of MadKudu,the importance of adapting sales and marketing strategies, the challenges ofhiring and leadership, and the current market trends affecting growth. Chapters 00:00 Introduction toSaaS Growth Strategies01:46 The Role of AIin Sales and Marketing05:11 Challenges inAdapting to AI-Driven Growth09:04 Navigating Salesand Marketing in a Changing Landscape11:10 Lessons Learnedin Leadership and Hiring13:49 Future Trends inSaaS and Market Dynamics Takeaways •      •      Hiring the right leaders — with cultural fit — is crucial for growth.•      •      A strong diagnostic is critical for effective strategy.•      •      Sales reps should focus on customer interactions, not administrativetasks.•      •      AI tools can help manage vast amounts of data for sales and willrevolutionize hiring•      •      Navigating market fears is essential for deal velocity.•      •      Building a strong brand presence is vital for sales success. KeywordsSaaS, conversion rates, retention, AI, growth strategies, sales, marketing, leadership, MadKudu, technology

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